Good news! Fashion Center Shimamura is fur-free!

We learned that the 2nd largest apparel company in the country, “Shimamura Group” had stopped selling fur (real fur) and has been fur-free since 2018, thanks to a response we received from Shimamura Company Ltd.

Shimamura Group has 1430 stores in Japan just counting the Fashion Center Shimamura, holds about 700 other stores for brands such as Avail and children’s clothing Birthday, and is also advancing to Taiwan and Shanghai.

With the Shimamura Group having gone fur-free, the 2nd largest company has become fur-free following the top Japanese apparel company Fast Retailing, representing 45% of the industry with the two companies combined.

Until now, when the ethical life creator Azumi did a campaign, and in dialogues with ARCJ, Shimamura had the stance “we’ll keep monitoring the state of the consumers”, but they have at last gone fur-free. Finally, we can feel that the consumers’ attitude towards zero fur has become clear in Japan.

We very much appreciate them making the choice of going fur-free.

The fashion industry until now seemed to have emphasized the individuality and personal desires and inclinations, but many companies have proven that it is possible to pursue both aspects of being ethical and stylish. We hope that there will be companies that will follow this noble decision by Shimamura.

#zerofur
#furfreejapan