Which will you choose?

 Cage-free? or Egg-smart?

Supermarkts, restaurants, cafes, hotels, other accommodations, processed food companies, school and company cafeterias, cosmetics companies around the world are making ”Cage-Free declarations”. This means, setting a deadline like 2025 or 2030, and promising consumers to shift eggs used within the company to cage-free.

Consumers do not want caged rearing that torture chickens.  With existing measures for improvement, and realized in other countries, we cannot be convinced that it’s not possible only in Japan.

Not working on animal welfare means degrading evaluation in the global economy.  The days when doing nothing and not making decisions are acceptable are in the past.

Why not start making an ethical effort?

Japanese people consume 337 eggs per person per year, the second highest after Mexico (International Egg Commission).  This is a big reason why, even if we want to secure chickens’ animal welfare, it’s not as easy as in other countries.

The “Egg-Smart declaration” is promising consumers to reduce or eliminate eggs, with a certain deadline.  By reducing the number of eggs used in a product from 2 to 1, or by being creative and cooking without eggs, etc, animal welfare can be improved by going away from mass production and mass consumption.

Data from the Ministry of Health, Labor and Welfare have revealed that eating one egg a day results in too much cholesterol consumption.  This is an important choice both for animals and for the health of the consumers.

Why not go away from mass production and switch to a smart lifestyle?

An award selecting and thanking companies that made effective efforts for animal welfare

Animal Welfare Award: Egg-layer hens


In 2020, AEON began selling private brand cage-free eggs. Also, it has promised to the media, and therefore the consumers, that it will increase the locations offering them in 2020, and will expand the offer to the whole country by 2022.

We have recognized AEON’s stance that announced its will to work on animal welfare and has made a promised to the consumers with deadlines.

LUSH Japan

In 2019, LUSH Japan has eliminated cage-free eggs from all its products, and has chosen to make them egg-free products.

LUSH Japan had already chosen cage-free eggs, but instead of stopping there, has chosen to go egg-free to further reduce suffering of animals, which we have recognized.

Cage-free is advancing in Japan, too

Supermarkets selling cage-free eggs have increased

Delicious egg-smart recipes

Companies who have declared cage-free

Increasing number of companies declaring cage-free

  • Intercontinental Hotels Group (IHG)
  • Marriott International
  • Costco Wholesale Japan
  • METRO AG Group
  • Tabinoyado Saikawa
  • Nanakusanosato (Matsuda Mayoneise)
  • RICCO Gelato
  • Seiyo Food / Compass Group
  • Nestle Japan Limited
  • Unilever Japan
  • Accor Hotels
  • saladstop!
  • Hotel Continental Fuchu
  • Costa Vista Okinawa Hotel & Spa
  • Yoneya (hotel)
  • Four Seasons Hotel
  • McCain Foods
  • Starbucks
  • IKEA
  • Mondelēz
  • Rustica
  • PaPa ‘Caldo
  • Egg Restaurant Tokyo
  • eggg
  • Asukayama Terrace
  • Yudanakaonsen Purin
  • Club Med
  • Pullman Tokyo Tamachi
  • Oenosato Natural Farm
  • Kodawariya
  • Chisanate

Egg-smart products

Mayonnaise has the image of using lots of eggs, but there have long been several plant-based types that are popular.

Nisshin Oillio Mayodore & Kewpie Eggcare, etc


These days it has unfortunately become common for eggs to be used in tempura batter… but it’s popular even without.

Egg-free tempura by Tendon Tenya

2030: We’d prefer a society in which chickens are not confined in cages

Please sign the petition requesting cage-free.

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