Fashion magazine WWD[Spreading FUR FREE]

13th June 2016, a fashion magazine WWD Japan wrote about ECO fur titled [spreading FUR FREE].
They said the reason why fur free is spreading in Japan in this decade is Japanese organization against real fur. Of coource it’s Animal Rights Center Japan!
We orgnize fur free campaign after we know the terrible situation in Chinese fur industries in 2004. Many companies including Japanese companies changed their attitude for fur because real fur is too cruel.

WWD is the leading media in the fashion industry in Japan.
Reason was written in the top news is also the fact that the wave of the world’s eco-fur is based on Japanese technology.
We Japanese are proud of the eco-fur decorating luxury brand collars.

*If you want the WWD’s article, please go WWD’s site