Good news!!! STOF、 bedsidedrama、ZECHIA、MAKER’S SHIRT KAMAKURA, become fur free!

Kaidansha Inc., which has brands such as STOF and bedsidedrama, Parallel Earth Inc. of ZECHIA, and Maker’s Shirts Kamakura Co., Ltd. have newly joined fur-free companies!

All these companies are and will not deal in animal fur.

STOF and bedsidedrama of Kaidansha have never dealt with real fur in the past and are consciously dealing with eco-fur. The STOF brand concept is “clothes with a story”, in which the story of being kind to animals is also hidden.

ZECHIA Parallel Earth has been at the forefront of ethical and sustainable apparel trends, launching an earth-friendly brand line since 2011.

We believe that Maker’s Shirt Kamakura always a choice for business users. In fact, the famous apparel makers mainly for business use in Japan are not fur-free, so it seems to be a very strong ally.

More and more brands are showing their concern for animals. Of course, the number of products that use fur has been greatly reduced, but it is important that they promise to not make choices that make animals suffer. By choosing a product of those brands, the consideration for animals is more widespread.

Click here for a list of fur-free brands (please note that this is not a list of animal-free brands)

Please ask brands that haven’t announced fur-free yet to do so.