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The investor initiative FAIRR, which sheds light on the risks of animal-based protein (total invested asset balance of more than 2000 trillion yen), recommends the transition to plant-based protein, but the first important step in responding to this is that consumers can easily obtain new plant-based protein = veggie meats and soy milk products. Since Japan is a country with many tofu products, it’s possible that people have traditionally high plant-based protein intake. However, to reduce animal-based protein, penetration of products such as veggie meats and soy milk yogurt is indispensable. If these continue to be available only through mail order, penetration will be difficult. Thus, we surveyed how much…
Animal Rights Center since its founding 31 years ago had set spreading of vegetarianism as one of its main objectives, and now we are working on eggs and dairy products, so the objective has changed to spreading of veganism. The contents of the Articles of Incorporation created in 1999 include “promotion and proposal work related to development and sales system creation for products that the consumers can choose and purchase, and vegan foods that consider the preservation of animals and the ecosystem”. 31 years since then, the early days of veganism are over, and it’s clear that the time has passed when activists with complete disregard to profits must play the active role. The…
The word “vegan” seems to appear more and more recently even in Japan, but what does “vegan” really mean? Many people seem to misunderstand, so it would be good to understand its real meaning as this word becomes more commonly used. Indeed, if you check on Google Trends, the search interests in both “ヴィーガン” and “ビーガン” seem to be increasing exponentially *1. The word “vegan” was originally invented in England. In Japanese, many people write “ビーガン”, but “ヴィーガン” is technically more correct, if you want to be exact. (In Google search, too, “ヴィーガン” has twice as many results as “ビーガン”, so it might be good to try for consistency.)…
World’s 2nd largest meat producer Tyson Foods announced that it will debut their own plant-based protein alternatives this summer. Tyson Foods had previously invested in the plant-based meat company Beyond Meat, but in April this year Tyson sold its stake, intending to produce its own alternative products. According to research, the US meat-substitute retail market could reach $2.5 billion by 2023. (*1) Many other companies are engaged in this space, especially in Europe and North America. Canada’s largest meat product manufacturer Maple Leaf Foods bought the well-known plant-based brands Lightlife and Field Roast in 2017, and in October 2018 established a new plant-based food branch Greanleaf Foods (*2). In April this…
Tamagokakegohan Tamanosuke is a restaurant in Tamba Sasayama City, Hyogo Prefecture that specializes in raw eggs over rice. The owner already knew the term “cage-free declaration”, and agreed with this cage-free proposal without hesitation. In addition to the main eggs over rice dish, cage-free eggs are used for side dishes such as fried eggs and pudding. Tamagokakegohan Tamanosuke’s website says, 98% of the eggs sold in Japan are from caged rearing, and the remaining 2% are the rare cage-free eggs. Produced by the poultry method in which the chickens are free on the flat ground, these eggs come from healthy chickens who grow freely in an environment close to nature,…
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