What are “efficient” sources of protein?

There was a sign like this at MaxValu supermarket: This probably makes many consumers feel like they should eat more chicken and eggs. However, when speaking of taking in protein efficiently, it would make more sense to compare the amount of protein per unit calorie, rather than “per 100g”. This is because while it doesn’t really matter how many grams of food we eat per day, how many calories we should take in per day is roughly determined. For example, how about per 200kcal. According to Japan food standard composition table 2015 (1) as referred to in the above sign, the composition (protein, fat, cholesterol) per 200kcal is: Per 200kcal…

List of products to request at supermarkets

To reduce the sacrifice of animals as well as impacts to the environment, let’s request better products every time we go to a supermarket, via “customer comments” form or through the store staff. Phone call or the comments form on the website is another way. Every time you visit a supermarket, request a few products at a time. When you specify the product name, stores will often stock it within days or a few weeks. Especially when the store already has products by the same manufacturer, they’re more likely to stock it. Products already handled by stores within the same parent companies like the AEON group or Seven&i are more…

【Petition】Fast Food Companies! Please shift from chicken to alternative meats!

We’ve launched a petition to reduce the suffering of (broiler) chickens who are made into “Japanese chicken”. https://www.change.org/savechickens As a result of severe selective breeding for weight gain, 1/4 of the broilers are said to live under chronic pain 1/3 of their lives. Because they grow so fast, even if they aren’t slaughtered for meat, they are said to not live long. The chickens, who get killed only 40-50 days after birth, spend their entire lives inside. With their growing weights, the poultry shack becomes increasingly crowded, and their bodies get dirtier without being able to sandbathe. Like human children, young chickens love new interesting things. If they were to…

Minister responds “I agree” to Representative Horikoshi’s explanation of the need for promoting animal welfare

On 2019/11/12 at the House of Representatives Consumer Committee, Representative Keinin Horikoshi (Constitutional Democratic Party, Gunma) raised a question about promotion of animal welfare and ethical consumption. Mr. Horikoshi explained animal welfare as part of ethical consumption, its economic impact, investment impact, and the risk of intensive livestock farming, and appealed strongly about the need for help of the Consumer Affairs Agency, which bears the role of educating the consumers.  In response, Shinichi Eto, Minister for Extraordinary Affairs of the Cabinet Office (consumers and food safety) stated as follows: After hearing from Representative, we were not always aware of this, so it was very helpful, or rather a very good…

Supermarket Survey: Plant-based Protein

The investor initiative FAIRR, which sheds light on the risks of animal-based protein (total invested asset balance of more than 2000 trillion yen), recommends the transition to plant-based protein, but the first important step in responding to this is that consumers can easily obtain new plant-based protein = veggie meats and soy milk products.  Since Japan is a country with many tofu products, it’s possible that people have traditionally high plant-based protein intake.  However, to reduce animal-based protein, penetration of products such as veggie meats and soy milk yogurt is indispensable.  If these continue to be available only through mail order, penetration will be difficult. Thus, we surveyed how much…

Supermarket Survey: Animal Welfare

The fraction of supermarkets carrying cage-free eggs increased to 51%. Animal welfare, spreading in Japan as well. Animal Rights Center Japan, with support from 77 volunteers in 24 prefectures nationwide from August 1 to September 31, 2019, surveyed 270 stores for animal welfare and plant-based protein availability.  In the “Green Consumer Nationwide Store Survey 2015” sponsored by the nonprofit Citizens Environmental Foundation and participated by multiple organizations including the Animal Rights Center in 2015, 22% of the supermarkets sold eggs that were labeled cage-free or free-range, and 16% of supermarkets sold milk labeled “free range” or “grazing”.  In 2019, the concept of animal welfare seems to have spread a lot,…

https://www.livekindly.com/largest-meat-producer-us-vegan-protein/
World’s Meat Companies Work on Producing Plant-based Meats

World’s 2nd largest meat producer Tyson Foods announced that it will debut their own plant-based protein alternatives this summer.  Tyson Foods had previously invested in the plant-based meat company Beyond Meat, but in April this year Tyson sold its stake, intending to produce its own alternative products.  According to research, the US meat-substitute retail market could reach $2.5 billion by 2023. (*1)   Many other companies are engaged in this space, especially in Europe and North America. Canada’s largest meat product manufacturer Maple Leaf Foods bought the well-known plant-based brands Lightlife and Field Roast in 2017, and in October 2018 established a new plant-based food branch Greanleaf Foods (*2).  In April this…