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The investor initiative FAIRR, which sheds light on the risks of animal-based protein (total invested asset balance of more than 2000 trillion yen), recommends the transition to plant-based protein, but the first important step in responding to this is that consumers can easily obtain new plant-based protein = veggie meats and soy milk products. Since Japan is a country with many tofu products, it’s possible that people have traditionally high plant-based protein intake. However, to reduce animal-based protein, penetration of products such as veggie meats and soy milk yogurt is indispensable. If these continue to be available only through mail order, penetration will be difficult. Thus, we surveyed how much…
The fraction of supermarkets carrying cage-free eggs increased to 51%. Animal welfare, spreading in Japan as well. Animal Rights Center Japan, with support from 77 volunteers in 24 prefectures nationwide from August 1 to September 31, 2019, surveyed 270 stores for animal welfare and plant-based protein availability. In the “Green Consumer Nationwide Store Survey 2015” sponsored by the nonprofit Citizens Environmental Foundation and participated by multiple organizations including the Animal Rights Center in 2015, 22% of the supermarkets sold eggs that were labeled cage-free or free-range, and 16% of supermarkets sold milk labeled “free range” or “grazing”. In 2019, the concept of animal welfare seems to have spread a lot,…
World’s 2nd largest meat producer Tyson Foods announced that it will debut their own plant-based protein alternatives this summer. Tyson Foods had previously invested in the plant-based meat company Beyond Meat, but in April this year Tyson sold its stake, intending to produce its own alternative products. According to research, the US meat-substitute retail market could reach $2.5 billion by 2023. (*1) Many other companies are engaged in this space, especially in Europe and North America. Canada’s largest meat product manufacturer Maple Leaf Foods bought the well-known plant-based brands Lightlife and Field Roast in 2017, and in October 2018 established a new plant-based food branch Greanleaf Foods (*2). In April this…
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